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Why did Q2 churn spike in the West region?
Q2 West region churn analysis
Churn in the West region increased 34% QoQ, driven by mid-market accounts (50–200 seats). 72% of churned accounts had open support tickets older than 14 days.
Support response time is the leading indicator
Accounts with avg. ticket resolution >7 days churned at 3.2× the rate of those under 3 days. This pattern is specific to the West region - Central and East show no correlation.
Prioritise West region ticket backlog this week
12 mid-market accounts currently have tickets open >10 days. Escalating these reduces projected Q3 churn by an estimated 18–22%.
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What happened
A structured summary of the relevant data - time ranges, segments, comparisons. Clear enough for a slide deck. Sourced from the connected systems.
"Q2 churn in the West region rose 34% QoQ, concentrated in mid-market accounts with 50–200 seats."
Why it happened
A contextual explanation derived from the data - not a guess, not a correlation-equals-causation leap. Cross-referenced across multiple sources.
"Accounts with ticket resolution >7 days churned at 3.2× the rate of those resolved in <3 days. Pattern unique to the West region."
What to do next
A specific, actionable recommendation - who should do what, by when and what the projected impact is. Ready for a Slack message or a Monday standup.
"Escalate 12 open tickets from mid-market West accounts. Projected Q3 churn reduction: 18–22%."
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